When companies assess the success of an international assignment, the focus is almost always on the employee. Performance metrics, project delivery, leadership effectiveness, and team alignment dominate the conversation. Yet after decades of living and working in Indonesia with expatriate families, one truth becomes clear again and again: many assignments ...
If you arrive in Indonesia—or begin a new work year here—with a familiar New Year mindset of fresh targets, clean calendars, and January momentum, you may quickly feel confused or even frustrated by the reality on the ground. It’s not that Indonesians don’t care about goals, progress, or performance. They ...
Gene Sugandy | Jan 6, 2026
A Different Kind of Expat Has Arrived The face of Indonesia’s expatriate community has changed dramatically in recent years. Before the pandemic, it was common to see families relocating to Indonesia for three- to five-year postings, with generous relocation packages that covered schooling, housing, and even domestic staff.Today, that picture ...
Gene Sugandy | Nov 13, 2025
As companies streamline operations and experiment with automation across business functions, some are exploring using AI chat-based tools to support expatriates instead of investing in human cultural training. On the surface, it feels modern and efficient. AI can answer questions instantly, operate 24/7, and reduce onboarding costs. However, cultural integration ...
Gene Sugandy | Nov 4, 2025
Luxury brands have long known that culture sells From Chanel’s Parisian elegance to Hermès’ Japanese precision in customer experience, the world’s most iconic brands understand that success isn’t only about craftsmanship — it’s about cultural intelligence. They know that their customers are global citizens: people who pick and choose where ...
Gene Sugandy | Oct 6, 2025
For many digital nomads, the idea of working remotely from Bali sounds like the ultimate dream. Sunlit beaches, lush rice fields, and a lifestyle where your morning coffee comes with a view of a volcano or the ocean — it’s no wonder that Bali has become one of the top ...
Gene Sugandy | Aug 19, 2025
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