Time is one of the few constants in the world—yet how it’s viewed, respected, and acted upon varies greatly depending on the culture. For some, time is rigid and scheduled. For others, it’s fluid, negotiable, and relational. These differences can have a deep impact on how people interact, particularly in ...

Gene Sugandy     |     Apr 16, 2025

The Importance of Cultural Awareness for MultinationalsIndonesia, with its diverse cultural landscape and growing role in the global economy, presents unique challenges and opportunities for businesses operating within its borders. As multinational corporations (MNCs) continue to expand in Indonesia and local companies increasingly engage with international markets, the ability to ...

Gene Sugandy     |     Feb 21, 2025

Over the past months, many multinational corporations (MNCs) have quietly reduced their diversity and inclusion efforts, particularly in the U.S., where government regulations enforcing corporate inclusivity have been rolled back. This shift raises an uncomfortable but necessary question: Were these companies ever truly committed to diversity in the first place, ...

Gene Sugandy     |     Feb 17, 2025

The rise of remote and hybrid work has reshaped the global workforce, but relocation for expatriates is still very much a necessity for many multinational companies. While some roles can be performed from anywhere, key leadership, client-facing, and technical positions often still require an in-country presence. Why Relocation Still Matters: ...

Gene Sugandy     |     Feb 10, 2025

Building positive relationships with co-workers and colleagues is considered crucial for success in the Indonesian workplace. The typical Indonesian culture is hierarchical in nature, with a strong emphasis on collective decision-making and respect for authority. This culture places a high value on building and maintaining strong relationships among colleagues. It ...

Gene Sugandy     |     Mar 14, 2023

Types of motivation vary around the world. Motivation is based on the specific value that the country holds in high regard. In some cultures, money and material possessions may be significant motivators. In others, personal relationships, status, and social recognition may hold more importance. Understanding these cultural differences is key. ...

Gene Sugandy     |     Feb 27, 2023